19 January 2024
Margins Ai is a new TU Dublin spin-out developing a B2B plug-and-play AI solution that predicts optimal pricing in the context of competitor activity, market dynamics, seasonality and consumer behaviour, addressing the competitiveness of the medium to large enterprises in the E-commerce sector. Led by co-founder and CEO Anastasia Negru, co-founder and CTO Naser Razavi and CSO Steven Davy, the team combines entrepreneurial insight and technical expertise making them uniquely qualified to lead this venture.
After winning the 'One to Watch,' Award at the TU Dublin Innovation 15 Years Celebration in Q3: 2022, the company developed a Prototype, launched a BETA version and was selected as one of Irelands Top 100 Most Ambitious Companies by Spark Crowdfunding in 2023. (The Top 100 seeks to uncover those Irish companies who have the strongest desire and determination to succeed and have already demonstrated their capabilities and intentions in this regard. This year’s programme attracted almost 200 nominations from throughout every county in Ireland. – Spark Crowdfunding)
Speaking about their ongoing success, Anastasia said:
“At Margins Ai, our team's dedication to development and research has led us to create groundbreaking technology in collaboration with our trial partners. Recognition like being named one of Ireland's Top 100 Most Ambitious Companies by Spark Crowdfunding in 2023 is not just an honour, but a reminder to reflect on our remarkable progress amidst the hustle of daily operations. This accolade validates our efforts and achievements, marking a significant milestone in our journey and fuelling our commitment to innovation in the e-commerce sector.”
Alex Gibson (TU Dublin, Dublin City FM and ARVR Innovate Conference) interviewed Anastasia to find out about TU Dublin's newest Spinout on Dublin City FM radio. The conversation aimed to simplify AI's role in the evolving e-commerce landscape, highlighting how it shapes pricing and positions companies ahead in a market driven by consumer needs, competitive actions, and trends. Dialogues like this are crucial for demystifying AI's impact, enhancing understanding among consumers and businesses alike.
Speaking about the selection, Dr Paul Maguire; Head of Innovation and Knowledge Transfer, in TU Dublin said:
“Margins Ai is a prime example of the University addressing a real industry need, creating a product that is target SMEs selling goods online and bringing that product to the market via a dedicated spin-out company. By working with TU Dublin Innovation, we were able to secure technical expertise required and funding from Enterprise Ireland, support industry engagement and trade show attendance, brand development and website creation, company formation and introduction to potential investors, be they VCs, Angels, State or Accelerators. I am delighted that see the hard efforts put in by Anastasia, Naser and Steven are being recognised externally and I wish them every success in the future”
Margins Ai is a cutting-edge Price Optimization and Management (PO&M) software designed for B2B e-commerce, empowering medium to large online retailers to master the art of pricing in competitive markets. The TU Dublin spinout has been founded by Anastasia Negru and Naser Razavi and backed by Enterprise Ireland through the Commercialisation Fund.