Rethinking Business with Human-Centred Design

Tuesday - Thursday, June 22-24

The pandemic has triggered astonishingly swift and sweeping change to how people work, shop, socialise, relax, approach hygiene, and generally view the world. Which new behaviours and habits will persist, and what are the implications for the long-term viability of different business strategies? As companies move forward with little precedent and considerably high stakes, human-centred design can provide much-needed structure and focus for assessing needs, testing and building solutions, and adapting business models to recover more quickly and thrive over the long term. Design Thinking is a design methodology that provides a solution-based approach to solving problems.  A very unique aspect of design thinking is the stretch to achieve a balance between Human Desirability, Business Viability, and Technical Feasibility. Unlike traditional approaches of creative problem solving, where there is often a trade-off between what’s good for the customer and what’s profitable for the company, design thinking strives to strike a balance between all three aspects. Join us this June where we will explore how design thinking can help companies more methodically—and confidently—establish new business ideas, innovations, and capabilities to benefit customers, employees and partners. Some Highlights to look forward to:

  • Phil Gilbert, General Manager Design at IBM – The transformative power of Design Thinking
  • Linn Vizard, Canada – Using service design to improve the employee experience
  • Mauro Porcini, Chief Design Officer at PepsiCo, USA - Good design is also good business
  • Uli Weinberg, Director d-School Berlin and President Global Design Thinking Alliance (GDTA) –Where is design thinking moving in next 5-10 years? Value and ethically-based design.
  • Melis Senova, Australia. Author of This Human – How to be the person designing for other people
  • Maebh Costello, Sr. Director of Digital Experience & Design at McKesson
  • and many more…

Register now